Should My Aspiring Content Creator Friend Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend helping her make content.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my version of living actively: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of offering access, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see what the content we make together can get us: a foot in the door. I understand not all people likes being on camera, but often unplanned moments is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but companions support one another in small ways. I thought filming a short video now and then would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She must to honor her friend's personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Lindsay Robbins
Lindsay Robbins

A tech enthusiast and productivity coach with over a decade of experience in digital optimization and workflow management.